Effective Date: February 2026
Last Updated: February 26, 2026
Keshsagar Traders Private Limited ("Company", "we", "us", or "our") operates the website sportyarena.store ("Website"). This Privacy Policy explains how we collect, use, store, disclose, and protect your personal data when you visit our Website or place an order. This policy is compliant with the Digital Personal Data Protection Act, 2023 (DPDP Act), the Information Technology Act, 2000, the Information Technology (Reasonable Security Practices and Procedures and Sensitive Personal Data or Information) Rules, 2011, and applicable Indian data protection regulations.
Registered Office: Office No. 411-A, 4th Floor, The Mark, Palasiya, Indore Manorama Ganj, Indore, Madhya Pradesh, India, 452001
GSTIN: 23AALCK4694A1ZL
We collect personal data that you voluntarily provide and data that is automatically collected when you use our Website:
Information You Provide: Full name, email address, phone number, shipping address, billing address, PIN code, state, city, order notes, and contact form messages.
Payment Information: We use third-party payment gateways (UPI via MMADPay) for processing payments. We do not store, collect, or have access to your UPI PIN, bank account details, or payment credentials. Payment processing is handled entirely by our authorized payment gateway in compliance with RBI guidelines.
Automatically Collected Information: IP address, browser type, device information, operating system, pages visited, time spent on pages, referral URLs, and cookies. This data is collected through Google Analytics (GA4) and standard server logs for analytics and Website improvement purposes.
We collect and process your personal data for the following legitimate purposes: (a) processing and fulfilling your orders; (b) sending order confirmation, shipping updates, and delivery notifications; (c) communicating regarding customer support inquiries; (d) improving our Website, products, and services; (e) preventing fraud and unauthorized transactions; (f) complying with legal obligations; (g) sending promotional communications (only with your explicit consent, which you may withdraw at any time).
In accordance with the DPDP Act, 2023, we process your personal data based on your consent. By using our Website, placing an order, creating an account, or submitting a contact form, you provide your informed consent to the collection and processing of your personal data as described in this Policy. You have the right to withdraw your consent at any time by contacting us at info@sportyarena.store. Withdrawal of consent does not affect the lawfulness of processing carried out before withdrawal.
Your personal data is stored on secure servers hosted within data centers that implement industry-standard security measures. We retain your personal data only for as long as necessary to fulfill the purposes described in this Policy, comply with legal obligations, resolve disputes, and enforce our agreements. Order-related data is retained for a minimum of 8 years for tax and accounting compliance under Indian law. You may request deletion of your personal data (subject to legal retention requirements) by contacting our Grievance Officer.
We do not sell, rent, or trade your personal data to third parties. We may share your data with: (a) courier and logistics partners for order delivery; (b) payment gateway providers for transaction processing; (c) analytics services (Google Analytics) for Website improvement; (d) legal authorities when required by law, court order, or government regulation; (e) professional advisors (legal, accounting) for legitimate business purposes. All third-party service providers are contractually obligated to handle your data securely and only for the purposes specified.
We implement reasonable security practices and procedures, including: SSL/TLS encryption for data in transit, secure server hosting, access controls limiting data access to authorized personnel, regular security assessments, and no storage of payment credentials on our servers. While we take all reasonable steps to protect your data, no method of transmission over the Internet or electronic storage is 100% secure, and we cannot guarantee absolute security.
Our Website uses cookies and similar technologies to enhance your browsing experience. Cookies are used for: session management (keeping you logged in), analytics (Google Analytics cookies to understand Website usage), and functionality (remembering cart contents and preferences). You can manage or disable cookies through your browser settings. Note that disabling cookies may affect Website functionality.
As a Data Principal under the DPDP Act, 2023, you have the following rights:
Right to Access: You have the right to obtain a summary of your personal data being processed and the processing activities undertaken.
Right to Correction and Erasure: You have the right to request correction of inaccurate or misleading personal data and erasure of data that is no longer necessary for the purpose it was collected.
Right to Grievance Redressal: You have the right to have your grievances addressed in a timely manner.
Right to Nominate: You have the right to nominate another individual to exercise your rights in the event of your death or incapacity.
To exercise any of these rights, contact our Grievance Officer at grievance@sportyarena.store.
Our Website is not intended for children under 18 years of age. We do not knowingly collect personal data from children. If we become aware that we have collected personal data from a child without parental consent, we will take steps to delete such information promptly.
Our Website may contain links to third-party websites. We are not responsible for the privacy practices of such websites. We encourage you to read the privacy policies of any third-party website you visit.
We may update this Privacy Policy from time to time to reflect changes in our practices or legal requirements. We will post the updated policy on this page with a revised "Last Updated" date. Your continued use of the Website after changes are posted constitutes your acceptance of the revised policy.
In accordance with the Information Technology Act, 2000 and the DPDP Act, 2023, the designated Grievance Officer for this Website is:
Name: Dharmendra Waskel
Email: grievance@sportyarena.store
Phone: +91 9136931468
Address: Office No. 411-A, 4th Floor, The Mark, Palasiya, Indore Manorama Ganj, Indore, Madhya Pradesh, India, 452001
Grievances will be acknowledged within 24 hours and resolved within 15 business days.
For questions or concerns about this Privacy Policy, please contact:
Email: info@sportyarena.store
Phone: +91 9136931468
This Privacy Policy shall be governed by and construed in accordance with the laws of India. Any disputes shall be subject to the exclusive jurisdiction of the courts in Indore, Madhya Pradesh, India.